diff --git a/drivers/net/ethernet/intel/i40e/i40e_main.c b/drivers/net/ethernet/intel/i40e/i40e_main.c
index 2dd4be523bb0..db626e04db24 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_main.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_main.c
@@ -5579,6 +5579,7 @@ static int i40e_sw_init(struct i40e_pf *pf)
 
 	pf->msg_enable = netif_msg_init(I40E_DEFAULT_MSG_ENABLE,
 				(NETIF_MSG_DRV|NETIF_MSG_PROBE|NETIF_MSG_LINK));
+	pf->hw.debug_mask = pf->msg_enable | I40E_DEBUG_DIAG;
 	if (debug != -1 && debug != I40E_DEFAULT_MSG_ENABLE) {
 		if (I40E_DEBUG_USER & debug)
 			pf->hw.debug_mask = debug;