diff --git a/drivers/net/ethernet/intel/i40e/i40e.h b/drivers/net/ethernet/intel/i40e/i40e.h
index c202f9b9386a..68f2204ec6f3 100644
--- a/drivers/net/ethernet/intel/i40e/i40e.h
+++ b/drivers/net/ethernet/intel/i40e/i40e.h
@@ -339,6 +339,7 @@ struct i40e_pf {
 #define I40E_FLAG_VEB_MODE_ENABLED		BIT_ULL(40)
 #define I40E_FLAG_GENEVE_OFFLOAD_CAPABLE	BIT_ULL(41)
 #define I40E_FLAG_NO_PCI_LINK_CHECK		BIT_ULL(42)
+#define I40E_FLAG_PF_MAC			BIT_ULL(50)
 
 	/* tracks features that get auto disabled by errors */
 	u64 auto_disable_flags;
diff --git a/drivers/net/ethernet/intel/i40e/i40e_main.c b/drivers/net/ethernet/intel/i40e/i40e_main.c
index 1598fb31477a..291480650d11 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_main.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_main.c
@@ -24,6 +24,15 @@
  *
  ******************************************************************************/
 
+#include <linux/etherdevice.h>
+#include <linux/of_net.h>
+#include <linux/pci.h>
+
+#ifdef CONFIG_SPARC
+#include <asm/idprom.h>
+#include <asm/prom.h>
+#endif
+
 /* Local includes */
 #include "i40e.h"
 #include "i40e_diag.h"
@@ -9521,6 +9530,44 @@ err_vsi:
 	return NULL;
 }
 
+/**
+ * i40e_macaddr_init - explicitly write the mac address filters.
+ *
+ * @vsi: pointer to the vsi.
+ * @macaddr: the MAC address
+ *
+ * This is needed when the macaddr has been obtained by other
+ * means than the default, e.g., from Open Firmware or IDPROM.
+ * Returns 0 on success, negative on failure
+ **/
+static int i40e_macaddr_init(struct i40e_vsi *vsi, u8 *macaddr)
+{
+	int ret;
+	struct i40e_aqc_add_macvlan_element_data element;
+
+	ret = i40e_aq_mac_address_write(&vsi->back->hw,
+					I40E_AQC_WRITE_TYPE_LAA_WOL,
+					macaddr, NULL);
+	if (ret) {
+		dev_info(&vsi->back->pdev->dev,
+			 "Addr change for VSI failed: %d\n", ret);
+		return -EADDRNOTAVAIL;
+	}
+
+	memset(&element, 0, sizeof(element));
+	ether_addr_copy(element.mac_addr, macaddr);
+	element.flags = cpu_to_le16(I40E_AQC_MACVLAN_ADD_PERFECT_MATCH);
+	ret = i40e_aq_add_macvlan(&vsi->back->hw, vsi->seid, &element, 1, NULL);
+	if (ret) {
+		dev_info(&vsi->back->pdev->dev,
+			 "add filter failed err %s aq_err %s\n",
+			 i40e_stat_str(&vsi->back->hw, ret),
+			 i40e_aq_str(&vsi->back->hw,
+				     vsi->back->hw.aq.asq_last_status));
+	}
+	return ret;
+}
+
 /**
  * i40e_vsi_setup - Set up a VSI by a given type
  * @pf: board private structure
@@ -9645,6 +9692,17 @@ struct i40e_vsi *i40e_vsi_setup(struct i40e_pf *pf, u8 type,
 	switch (vsi->type) {
 	/* setup the netdev if needed */
 	case I40E_VSI_MAIN:
+		/* Apply relevant filters if a platform-specific mac
+		 * address was selected.
+		 */
+		if (!!(pf->flags & I40E_FLAG_PF_MAC)) {
+			ret = i40e_macaddr_init(vsi, pf->hw.mac.addr);
+			if (ret) {
+				dev_warn(&pf->pdev->dev,
+					 "could not set up macaddr; err %d\n",
+					 ret);
+			}
+		}
 	case I40E_VSI_VMDQ2:
 	case I40E_VSI_FCOE:
 		ret = i40e_config_netdev(vsi);
@@ -10473,6 +10531,36 @@ static void i40e_print_features(struct i40e_pf *pf)
 	WARN_ON(i > INFO_STRING_LEN);
 }
 
+/**
+ * i40e_get_platform_mac_addr - get platform-specific MAC address
+ *
+ * @pdev: PCI device information struct
+ * @pf: board private structure
+ *
+ * Look up the MAC address in Open Firmware  on systems that support it,
+ * and use IDPROM on SPARC if no OF address is found. On return, the
+ * I40E_FLAG_PF_MAC will be wset in pf->flags if a platform-specific value
+ * has been selected.
+ **/
+static void i40e_get_platform_mac_addr(struct pci_dev *pdev, struct i40e_pf *pf)
+{
+	struct device_node *dp = pci_device_to_OF_node(pdev);
+	const unsigned char *addr;
+	u8 *mac_addr = pf->hw.mac.addr;
+
+	pf->flags &= ~I40E_FLAG_PF_MAC;
+	addr = of_get_mac_address(dp);
+	if (addr) {
+		ether_addr_copy(mac_addr, addr);
+		pf->flags |= I40E_FLAG_PF_MAC;
+#ifdef CONFIG_SPARC
+	} else {
+		ether_addr_copy(mac_addr, idprom->id_ethaddr);
+		pf->flags |= I40E_FLAG_PF_MAC;
+#endif /* CONFIG_SPARC */
+	}
+}
+
 /**
  * i40e_probe - Device initialization routine
  * @pdev: PCI device information struct
@@ -10683,6 +10771,8 @@ static int i40e_probe(struct pci_dev *pdev, const struct pci_device_id *ent)
 	}
 
 	i40e_get_mac_addr(hw, hw->mac.addr);
+	/* allow a platform config to override the HW addr */
+	i40e_get_platform_mac_addr(pdev, pf);
 	if (!is_valid_ether_addr(hw->mac.addr)) {
 		dev_info(&pdev->dev, "invalid MAC address %pM\n", hw->mac.addr);
 		err = -EIO;